Reprint Rights
Since the information-marketing field is so profitable, many people are looking for shortcuts to get started. That’s where reprint rights come in. Reprint rights are simply the rights to reprint a product, often along with the sales letter to sell it. Because of the profit potential of information products, you may end up paying $1,000 to $10,000 for the reprint rights to one or multiple products you can sell. Some of these include, but are not limited to, audio CD’s, software, books, courses, manuals, DVD’s, e-books, and CD-ROMs. Another type of rights is “resell rights”. With resell rights, you simply have the right to resell a product and keep a large portion of each sale. However, orders may have to be fulfilled through the company that sold you the resell rights.
“Master Reprint Rights” are rare and, when offered, can be very expensive. Basically, Master Reprint Rights give you the ability to not only reprint and sell a product, but to also SELL the rights to that product to others. For example, with Reprint Rights for a book, you can print and sell as many copies of that book as you wish. However, you cannot give or sell the rights to reprint the book to anyone else. With Master Reprint Rights, you have both the rights to reprint the book, as well as sell the reprint rights to others, giving them the rights to reprint and sell the book as they please. (In this example, your customers become reprint right owners only, so they can reprint the book, but not sell the reprint rights to anyone else.) Master reprint rights are extremely valuable, because while reprint rights for a particular product can easily sell for $1,000 to $2,500, master reprint rights can sell for $5,000 to $10,000 or more. I know of one marketer who spent $20,000 for the Master Rights to one product. It worked out because he sold the reprint rights to 1,000 other people for $1,000 each, generating $1 million in sales.
Michael Kimble of Group M Marketing in Austin, Texas, quit his job as a very successful salesman to make money with reprint rights. Today, his company is easily one of the top providers of reprint and resell rights. Many of his reprint rights packages come complete with multiple products, ready-to-go sales materials, and in some instances, even fully automated marketing websites. Michael is so well respected that when I visited his offices a few years ago, he told me that he would be handling the reprint rights of marketing expert, Dan Kennedy.
Reprint Right Secret #1:
Know The History of The Reprint Rights You’re Buying.One of the challenges with purchasing reprint rights is that often the products are worn-out and oversold. In some instances, selling the reprint rights for a product is a marketer’s last-ditch attempt to squeeze a few more bucks out of a product before it dies completely. Often, sales letters promoting reprint rights for worn-out products talk about the millions made with a particular product. There are testimonials from happy users and proof that the product was sold to thousands. While that information creates proof in the potential reprint rights buyer’s mind that this is a good investment, it should also be seen as a potential warning sign. After all, it’s completely possible that the sales of this product have slowed down so much that the promoter
decided to stop selling it and believes he can create one last windfall of cash by selling the rights for it to others. Unfortunately, if that’s the case, the buyers of the reprint rights might find it difficult or impossible to sell this product. Before you invest in any high-priced reprint right offer, you should have a very clear plan for promoting it, including who your target market is and how you’ll promote this product to them. If you do that, you should be able to recoup your costs and make a profit, even if a product has been sold very successfully before the rights were made available.
Know The History of The Reprint Rights You’re Buying.One of the challenges with purchasing reprint rights is that often the products are worn-out and oversold. In some instances, selling the reprint rights for a product is a marketer’s last-ditch attempt to squeeze a few more bucks out of a product before it dies completely. Often, sales letters promoting reprint rights for worn-out products talk about the millions made with a particular product. There are testimonials from happy users and proof that the product was sold to thousands. While that information creates proof in the potential reprint rights buyer’s mind that this is a good investment, it should also be seen as a potential warning sign. After all, it’s completely possible that the sales of this product have slowed down so much that the promoter
decided to stop selling it and believes he can create one last windfall of cash by selling the rights for it to others. Unfortunately, if that’s the case, the buyers of the reprint rights might find it difficult or impossible to sell this product. Before you invest in any high-priced reprint right offer, you should have a very clear plan for promoting it, including who your target market is and how you’ll promote this product to them. If you do that, you should be able to recoup your costs and make a profit, even if a product has been sold very successfully before the rights were made available.
Reprint Right Secret #2:
When you buy reprint rights to a product you’re not alone.Sometimes 50, 100, maybe even 1,000 people or more have purchased the reprint rights at the same time. Each reprint right owner has the same marketing materials, same ads, and same product. And, if you’re in a small niche with only a handful of magazines to advertise in, you may find yourself running ads next to your competition and making the exact same offer.
When you buy reprint rights to a product you’re not alone.Sometimes 50, 100, maybe even 1,000 people or more have purchased the reprint rights at the same time. Each reprint right owner has the same marketing materials, same ads, and same product. And, if you’re in a small niche with only a handful of magazines to advertise in, you may find yourself running ads next to your competition and making the exact same offer.
Here’s how you can beat your competition: make changes to the product and the offer that will set yourself apart from your competitors. For example, let’s say that you’re selling an 8 audio CD program. You can have all 8 CD’s transcribed and create a manual. Now, you have a bonus item (possibly for a deluxe package) that your competition does not. You can also write or hire a freelance writer to create additional bonus reports on a topic similar to the one featured on the audio CD’s. You can re-name the product and give it a more attention-grabbing title. You can break the product into pieces and offer a basic and deluxe package. You can offer payment plans.
Offer unrelated bonuses, like a mouse pad, coffee mug, or calculator. You can offer a stronger guarantee, such as personal coaching, a free newsletter or whatever it takes to separate yourself from everyone else selling the exact same product. You see, 99.9% of the people who buy reprint rights, if they do anything at all, will just follow the system laid out by the company that sold them the rights. If there aren’t that many
rights owners, that can work. But selling reprint rights can be so incredibly lucrative, many companies put no limit to the number of reprint rights they’ll sell for any individual product.
rights owners, that can work. But selling reprint rights can be so incredibly lucrative, many companies put no limit to the number of reprint rights they’ll sell for any individual product.
(One reason for this is that a majority of people who buy reprint rights for any one product do absolutely nothing with it, so there’s normally little worry about rights owners stumbling over each other in the marketplace.) To separate yourself from the pack, you need to do things completely different than the other reprint rights owners. You may still continue to advertise in the same magazines (in small niche markets, you may have no choice), but you may create your own brand-new, eye-catching ads. You may re-word the sales letter so it’s more hard-hitting. And you may make all of the previous changes I mentioned to pull prospects and profits from your competition.
Reprint Right Secret #3:
Here’s where the real money is in reprint rights?Selling them! Yes, if you have the reprint rights to a great product, you can make good money selling the product to others. However, because “Reprint Rights” are mostly “air”, these offers come with huge profit margins. For example, if I sell you a 200-page course with 6 audio CD’s, I may charge you $497. However, if I sell you the reprint rights to this product, I’ll probably charge you $3,500 or more. The costs of printing and shipping the course itself might be about $50 bucks. The cost of printing and shipping the course WITH Reprint Rights is also probably close to $55 to $60 bucks. In fact, the only extra thing someone might add to a particular course when you buy reprint rights is a “Quick Start Manual” with copies of the ads and letters, plus instructions on how to set up a merchant account, how to take orders by phone, and sources for printing and audio duplication. At the most, that adds another $5 to $10 on top of the cost of shipping the course itself. So the reprint rights cost you $3,500 but it costs the promoter of the reprint rights only $60 bucks to print and ship you the entire “Reprint Rights Package”. (Oh yeah, and it costs another 25 cents or so to print up a “Reprint Rights Certificate” with your name on it.)
Here’s where the real money is in reprint rights?Selling them! Yes, if you have the reprint rights to a great product, you can make good money selling the product to others. However, because “Reprint Rights” are mostly “air”, these offers come with huge profit margins. For example, if I sell you a 200-page course with 6 audio CD’s, I may charge you $497. However, if I sell you the reprint rights to this product, I’ll probably charge you $3,500 or more. The costs of printing and shipping the course itself might be about $50 bucks. The cost of printing and shipping the course WITH Reprint Rights is also probably close to $55 to $60 bucks. In fact, the only extra thing someone might add to a particular course when you buy reprint rights is a “Quick Start Manual” with copies of the ads and letters, plus instructions on how to set up a merchant account, how to take orders by phone, and sources for printing and audio duplication. At the most, that adds another $5 to $10 on top of the cost of shipping the course itself. So the reprint rights cost you $3,500 but it costs the promoter of the reprint rights only $60 bucks to print and ship you the entire “Reprint Rights Package”. (Oh yeah, and it costs another 25 cents or so to print up a “Reprint Rights Certificate” with your name on it.)
Do you see why people want to sell reprint rights? If I’m just selling the course itself, I’m making $447 profit per sale. However, when I start selling the reprint rights to this course, I’m pocketing a whopping $3,440 PROFIT PER SALE! All of that extra money comes from the “rights” that I’m granting you. It’s what marketers call “air”. It’s not physically tangible, but it has a high-perceived value. While there IS money (a lot of it) in selling information products, you can make 5 to 10 times that much when you have the ability to sell reprint rights to infoproducts to others.
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