If you read the money-making magazines, you’ve probably seen the ads that yell, “Sell Security Products”. Door alarms, Pepper Spray, Tasers, and other items to keep you safe in this crazy world. Before jumping into this opportunity, make sure you know who your market is and how you’ll reach them. It’s not likely that you have the deep pockets to pay for TV or radio advertising. And ads in large magazines can also easily cost you thousands of dollars. Direct mail is expensive (printing, postage, and mailing list), but it can be effective.
That is, IF you find the right mailing list. But what IS the right mailing list for security products? People who have been robbed recently? One thing that marketers understand is that it’s almost impossible to SELL PREVENTION. People want to buy the solution to their problems. They rarely spend money to prevent a problem. That’s why more home alarm systems are sold to people who have already had a break-in occur, than people who have never had a break-in. If you do plan on selling security products, you’ll need to find and sell to people who have already been affected by crime.
That’s your target market.
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