Turnkey Websites

Turnkey Websites

Turnkey Website Secret #1:
YOU pay to sell their products.
Companies that sell turnkey websites get paid twice, when you buy the turnkey website AND when your site makes sales (IF the turnkey website makes sales). Making money on the Internet can seem difficult or  confusing. You need to choose the right market, create a product, write compelling sales copy, design a website, get an online payment processor, and then promote the website. It’s no wonder that turnkey, ready-to-go website opportunities are so popular.

Some of the most popular “turnkey websites” deal with either “adult entertainment” websites or things like gambling, e-books, or diet & nutritional products. Basically, you buy a turnkey website from a company. It’s already designed, the copy is written, the products are stocked, and all you have to do is promote it. That’s it. It’s like buying a “business-in-a-box”.

One of the problems I have with some turnkey website opportunities is that the websites themselves, while they look incredible, simply don’t appear to be created to generate actual sales. The company, in most instances, is making a mint by selling would-be entrepreneurs a complete, ready-to-go Internet “business”. But often the website really doesn’t sell very well. It’s designed to look professional, but often, the most successful websites on the Internet have very few graphics and are very heavy on sales copy.

Let’s look at some logic: let’s say that you have a website that really sells like crazy and converts 25% of its visitors into buyers. What you want now is traffic. In fact, the more traffic the better. Since you know your website is a winner, let’s say that you set up a free affiliate program and let anyone and everyone promote your website. The more people who promote your website, the more money you make. And your affiliates win too, because your website converts visitors into buyers so well, your affiliates are making a killing. Sounds reasonable, right?

Now, let’s look at another example. Let’s take a website that looks great, but does NOT convert visitors into buyers. If you had a website that was NOT making any sales, it makes no sense to offer a free affiliate program, because your affiliates will very quickly discover that your program isn’t generating sales and stop promoting it immediately. Plus, even if you have millions of affiliates, if your website can’t convert visitors into buyers, you still won’t make money.

What some companies do when they have a poorly performing website is to SELL it as a turnkey website business for $1,000 to $5,000! Seems crazy, right? Well, some of these companies reason that if they can’t make money from the sale of the products on the website, they have to make their money SELLING THE WEBSITE ITSELF! So they sell each turnkey website (or worse yet, they sell a block of websites) to unsuspecting entrepreneurs who want to start an Internet business. The entrepreneur, after spending a lot of time, money, and energy promoting the website quickly discovers that the website doesn’t work.

I highly encourage you to research ANY company offering you turnkey website opportunities. I’m not suggesting that every company offering you a high-dollar turnkey website is trying to rip you off. What I am suggesting is that logic suggests that most companies with a winning offer would NOT want to sell you their website. So be cautious and perform your due diligence. Check it out BEFORE you invest. There are so many free affiliate programs you can join, it personally doesn’t make sense to me to pay $1,000 to $5,000 for virtually the same thing.

Turnkey Website Secret #2:
They make MORE MONEY selling MORE SERVICES!Companies that sell turnkey websites make even MORE MONEY selling you other advertising, autoresponders, and other services for your website. Got a turnkey website? That’s just the FIRST STEP!
When a company sells you a turnkey website you automatically need ADVERTISING to promote it. So the same company that sold you the website is often the first person at your doorstep (or your email in-box) offering you an advertising package to promote your website to the world.

For companies selling turnkey websites, it’s the perfect one-two punch. They can supply you with a business and then sell you the advertising to promote it. It’s like a car company owning an oil company or gas station. I’m not saying that it’s a bad thing-- UNLESS the website they’ve sold you is worthless. Again, be cautious. Some companies are taking advantage of people who desperately want to make money on the Internet but aren’t exactly sure of what they’re doing.