Want to make a quick buck? If you spot a fad or a trend, you may have a few weeks, maybe a few months to cash in. Often, when a new invention or fad is popular, you’ll see dozens of companies selling business opportunities offering YOU the “once-in-a-lifetime” chance to get rich quick with the fad.
For example, for a short while, 900 numbers were huge! Companies were promoting psychic lines, horoscope lines, advice lines, gossip lines and, of course, the sex lines. At the same time, companies were also leasing 900 number lines to entrepreneurs and showing them how to set up their own 900 numbers. Books and courses on 900 numbers were H-O-T! For a short period of time, selling the 900 number opportunity was making some people very wealthy indeed. However, as 900 numbers became more regulated and the technology to block 900 numbers became more prevalent, they died down and most companies got out of the business of re-selling 900 numbers. Today, you can search most business opportunity magazines and not find a single ad offering 900 numbers.
The challenge with selling fad items, or items tied to a trend, is that you can never be too sure how long the selling cycle will last. Fads can die out quickly. Almost overnight. And you can be stuck with inventory that you can’t even give away. Trends can change a little slower but again, if you build your business around a trend that may last only a few years, you still need to keep in mind that the money will stop flowing in sooner or later.
I’m not saying you shouldn’t cash in while you have a very clear opportunity. I’m simply suggesting that you carefully investigate any type of fad or trend before you jump in with both feet. A little research can help you save a lot of money.
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