Selling Weight Loss Products and Services

The weight loss, diet, fitness, and health industry is a multi-billion dollar industry and it continues to grow with each passing year. Because it is such a large industry, it’s easy to understand why so many business opportunities and network marketing opportunities feature products that help people lose weight, have more energy, or get healthier.

One of the challenges with jumping into a large industry like this, with a lot of other smart marketers, is that you’re having to compete with the best-of-the-best. Can you make money selling weight loss products? You bet. Billions of dollars are made each year. However, those billions are made by the likes of Jenny Craig, Weight Watchers, and 24-Hour Fitness, not to mention the huge nutraceutical companies. These are multi-million dollar corporations with deep, deep pockets. They have the ability to reach the masses with their message of weight loss, fitness, and health.

IF you are thinking about promoting a weight loss product of any kind, first you must have a HOOK! Weight Watchers has POINTS. The Atkins Diet focuses on LOW CARBS! 8- Second Abs could help you get abs in just 8 SECONDS! (Of course, now they have 6-Second, 5- Second, and even 3-Second Abs! Pretty soon they’ll have INSTANT ABS!) You can’t sell another “Me-Too” product. Your product has to be faster, easier, better, more effective, etc. 

Second, I’m guessing that you won’t be able to afford the millions of dollars corporations spend on their television, radio, and magazine advertising campaigns. No problem. You can TARGET your advertising message by mailing direct mail pieces to lists of people who have previously bought weight loss products. Direct mail is expensive, so you’ll need to TEST your offer (to about 5,000 people) to make sure it’ll work. IF it works with the initial 5,000 mailing, you can do another 5,000 test just to make sure your results are consistent. Then, with good sales, you can rollout and start mailing more.

It’s a very competitive market, full of smart marketers who know their stuff. If you’re going to try and be successful selling a weight loss product, you have to know what you’re doing.